Roanoke
Market InsightsRoanoke is an independent city in the U.S. state of Virginia. As of the 2010 census, the population was 97,032. It is located in the Roanoke Valley of the Roanoke Region of Virginia.Roanoke is the largest municipality in Southwest Virginia, and is the principal municipality of the Roanoke Metropolitan Statistical Area, which had a 2010 population of 308,707. It is composed of the independent cities of Roanoke and Salem, and Botetourt, Craig, Franklin, and Roanoke counties. Bisected by the Roanoke River, Roanoke is the commercial and cultural hub of much of Southwest Virginia and portions of Southern West Virginia.